Business storytelling works like a muscle. When you need a story, you have to be ready. Just as you do workouts and exercises to be ready to play tennis or basketball, you need to exercise your storytelling muscles so you'll be ready when you need a story.  You don't always need a story - but when you need one, you need to have the skills to choose and tell that story.  Just as your gym workouts prepare you for basketball, these exercises prepare you for the storytelling event that makes a difference.  Free download: 17 surprising ways to use storytelling for business - http://mycopy.info/17ways