Your most important story isn't about you. It's about how you work with clients to help them reach their goals.  Your success story has 4 parts:  hero, crisis, solution, and outcome. We'll walk through examples of how these parts come together for a lead-generating success story. You'll also see examples of success stories that miss the mark and how to transform them so they work for you.  This episode is based on my Amazon Kindle book, Grow Your Business One Story At A Time. http://mycopy.info/kbstory  Learn more about stories on my website, cathygoodwin.com