If you’re looking to grow your learning business, you need to know how to gain more customers – and keep more of the customers you've already earned. To do this requires thoughtful marketing, customer service, and customer experience that customers love enough to talk about. Jay Baer, President of Convince & Convert, helps the world's most iconic brands do just this. He’s a marketing and customer experience expert, keynote speaker, and New York Times best-selling author of five books, as well as the host of the award-winning Social Pros podcast. In this episode of the Leading Learning podcast, Jeff talks with Jay about how to win perspective customers and create lasting relationships, the importance of top-notch customer service, and the power of word of mouth. Full show notes available at https://www.leadinglearning.com/episode133.  Highlighted Resource  – The Convince & Convert Blog - this is the blog started many years ago by Jay Baer, our guest for this episode and frankly, if you aren’t already subscribed, you should be. Convince and Convert is one of a handful of “must read” marketing blogs on our list – one we link to regularly in our Leading Learning newsletter. Our sponsor this quarter is ReviewMyLMS, a collaboration between our company, Tagoras, and 100Reviews, the company that is behind the very successful ReviewMyAMS site. As the name suggests, ReviewMyLMS is a site where users can share and access reviews of learning management systems, but in this case, the focus is specifically on systems that are a good fit for learning businesses, meaning organizations that market and sell lifelong learning. Contribute a review and you will get access to all existing and future reviews—there are already more than 100 on the site. And, if you don’t have review to contribute, there is also a subscription option. Just go to reviewmylms.com to get all the detail.