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In this episode, we will be going over the four biggest mistakes that are killing your referral engine. 
. The number one baseline assumptionis that you are executing for your customers
Dan was talking more about referrals from partners that lead to customers. 
I am talking about referrals from your customers, which I think are the crown jewel of referrals.
The four biggest mistakes:

How consistently do you ask for referrals? How many referrals have you got from your top ten customers over the last month? Or your top five customers? Or your number one customer? Like with lead generation, demand generation and content marketing (both inbound and outbound) are both built on consistency. And so are referrals. Use a methodology so that you ask for referrals consistently throughout the presales cycle, the execution agreement, or after you get someone as a customer. You don’t ask often enough. You don’t ask consistently.
Asking an open-ended question creates difficulty in the customer's mind in terms of who they should refer. Ask questions related directly to the specific referrals for which you are looking. Asking specifically makes it easy for the person you're asking for the referral from to execute on that. So if you are as specific as possible and even take it down to individual names by mentioning those with whom they are connected, it will exponentially increase your success.You do not ask effectively. You ask an open-ended question.
Don't ask a customer for a referral when they are mad at you, unhappy, or distracted, because the likelihood of that referral converting could be up to 75% less than if you were to ask right after you have done something to make that customer happy, or when they are at a peak just after having bought something, or when the customer sees the tangible results of a solution you have implemented for them.You do not ask emotionally.
Amazon created zero friction for e-commerce and buying, which revolutionized and changed everything. Ask for a referral in the same way. Ask effectively and emotionally, and make it effortless. After getting the names, offer to copy the person who referred you in on the messages to those they referred you to to make it easier for them. Most times, they will agree because you made it so simple for them to execute on that. You do not make it effortless.

You will exponentially increase your referrals and create your own referral engine if you execute those four things and do not make those four mistakes. The results you will get will be insane!
Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets
 
Ryan Staley
Founder and CEO
Whale Boss
312-848-7443
ryan@whalesellingsystem.com
www.ryanstaley.io 
Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy
ABOUT THE SHOW
How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO’s and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.
This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Ente