34 min listen
399: Transformational Partnerships with Bruce Rosenthal
399: Transformational Partnerships with Bruce Rosenthal
ratings:
Length:
34 minutes
Released:
Mar 5, 2024
Format:
Podcast episode
Description
To realize their fundamental mission of developing and delivering learning products and services, learning businesses need revenue. Along with direct-to-learner fees for enrollments and registrations, sponsorship dollars are often a key part of that revenue equation. In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Bruce Rosenthal. Bruce helps organizations create sponsorships and partnerships that increase revenue and value for all stakeholders. Jeff and Bruce talk about sponsorship versus partnership; the importance of thinking of “partner” as both noun and verb; why logos, visibility, and recognition are no longer a compelling value proposition; the growing emphasis on ROI and other trends in sponsorship; and COVID’s longtail impact on how sponsors engage. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode399.
Released:
Mar 5, 2024
Format:
Podcast episode
Titles in the series (100)
Getting Social-and Learning-with Andy Steggles: An interview with Andy Steggles of Higher Logic. Show notes available at by Leading Learning Podcast