Regardless of your position, if you work in a learning business, you need to care about finding opportunities to grow revenue—AKA business development. According to Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), we are all in business development. PAR is a professional member organization that works to support and connect association teams to the ideas and applications needed to grow revenue. PAR’s mission is to inspire revenue growth for association professionals through knowledge, resources, and community. In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Sean about PAR’s origins and mission, revenue generation, revenue diversification, and the growing importance and relevance of the business development role in associations and other learning businesses. Full show notes and a transcript are available at https://www.leadinglearning.com/episode348.