Most business founders know the culture they want their company to embody and how that message paves the way for employees to thrive and perform their best. But while CEOs bring the vision, HR teams are often the partners that build the culture and incorporate the details to drive long-term success. Benefits packages are more important than ever in a changing work environment and are often the first steps to creating the culture you want to establish. In this episode, Robin Bailey, Co-Founder and Partner at Aria Benefits, joins us to discuss how establishing the company culture is perhaps the key ingredient in founding and creating a new business. He uses his experience building a business that helps HR teams develop benefits packages that drive healthy and robust workforces.Join us as Brad and Robin discuss:The role of benefits for remote teamsAria’s mission to deliver optimum employee experience Embracing the creative space of remote work to serve your business better