Unless you’re a company of one, you have to get your employees to buy into your purpose in order for them to deliver an exceptional service or product to customers—and the stronger your experience for your people, the more likely they’re going to give customers a great experience.By having a clearly defined purpose or mission, you’re also more likely to attract people who feel invested and motivated to bring that to your customers and the communities in which you do business. Tie HR Priorities to Business Outcomes to Impact the Daily Employee Experience Trying to impact the daily employee experience for even 20 people can be daunting. For Donna, that number is in the millions, but her philosophy at Walmart and her advice to HR at any company is the same: be strategic and find those HR priorities that will help drive the business outcomes you’re working towards.