Jeff addresses the misconceptions surrounding what it takes to create a great company culture and highlights common leadership styles that make negative employee experiences. He also shares his experiences working with brands to implement modern-age performance reviews and develop guiding principles that unite an entire organization.The first step in creating a great company culture is defining what culture is and how it plays a role in workplace functions. Unfortunately, while many businesses define core values and state that they place heavy value on a positive culture, most fail to attaint the intended effects.Jeff Hunt helps to clarify what exactly workplace culture is composed of and how organizations can attain it.