Please visit http://bit.ly/HRSP-Caraher for all show notes. How can companies manage and support changing expectations in the workplace of diverse generations, cultivating employees’ lifelong loyalty to a company? Thought leader Lee Caraher joins HR Studio Podcast to offer her perspectives on how organizations can set employee expectations to foster greater loyalty. Lee provides the context for current workplace attitudes and defines loyalty. She proposes actions that employers can take while noting realities that must be understood and communicated. She offers advice and suggestions for professionals and HR Leaders to stay relevant. Lee Caraher is the CEO of Double Forte, a 15-year-old public relations and digital marketing firm. Lee is also an acclaimed author and recognized expert in creating high performing, positive workplaces. She has published Millennials & Management and The Boomerang Principle, books that discuss how to inspire employees to be loyal and how to adapt the workplace in such a way that baby boomers, millennials, and Gen X/Y/Zers can all work together effectively.