Entrrepeneurs and small business owners often hear that "What's your story" really means, "Tell your origin story." But business storytelling has a purpose. So you can choose from different kinds of origin stories, depending on what you need to communicate to your ideal clients. What makes a good origin story? And what are the pitfalls of origin stories for business storytelling? That's what we talk about here. This episode draws from my book, Grow your business one story at a time.