How to create your small business Avatar profile, a personification of your ideal client or customer, with Henry Lopez. Henry is a serial entrepreneur, small business coach, and host of The How of Business podcast. On this episode Henry focuses on helping you create your target Avatar profile, and he explains why it's important to clearly define the one Avatar for your small business. What is an Avatar? It’s more than your target market, which can be broad – it’s your target persona for your small business. Your ideal client or customer. The personification of the one ideal person who represents your best client or customer.