If you’re a business owner you’ve probably heard the term “ideal client” thrown around a LOT. You’ve probably asked questions like: What does it even mean? What if I’m multi-passionate and want to work with all kinds of people!? What if I have NO idea who my ideal client even is? How do I know how to find them?   This episode is here to help you answer all those questions! In today’s show, we’re covering what an ideal client is, WHY you need to get VERY specific on who your ideal client (or otherwise called client avatar) is, and a BUNCH of questions to ask yourself to nail down WHO your business is serving and why.   Because we can tell you this, the businesses and companies that THRIVE are the ones that are SO specific on who they’re serving. They’re not serving the masses. They’re solving a problem their ideal client has.    Ready to get laser specific and hone in on who you’re speaking to in your business? You know you do my friend.    Show notes: http://theheartuniversity.com/138-how-to-find-your-ideal-client-market-to-them   Gigi Pip: https://ctgro.com/VUumgWLeq  Use code “heartandhustle” for free shipping when you use the link!    Content Creation Guide: www.theheartuniversity.com/content   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity