We often believe that if we throw a wide net we’ll catch more fish. This mentality doesn’t actually work in business. If you spread yourself too wide you won’t be able to find the audience you need. You’ll end up having a hard time explaining yourself and your business, and people will not trust that you can do everything you claim. We are joined on this episode of Creative Warriors by Tamsen Webster, who explains the importance of narrowing your focus. If you can describe who you are and what you do in six words or less you’ll be able to really pull in the audience and customers you want. Once you have them hooked you can really sell them with your elevator pitch, and start to find the results you’re really looking for. Download this episode of Creative Warriors podcast to get more insight on what you need to find your brand and build the support you need. WARRIOR OF RESILIENCE “You can’t keep a good Red Thread™ down.” -Tamsen Webster Highlights - It’s not the story that matters; it’s the meaning that transfers. No product or service is for everyone. Brands are brittle. Once you understand the problems you solve they will show up in different ways. Be able to introduce yourself in six words or less. Having your Red Thread™ will lead to your elevator pitch. You have to look for the pieces not the finished product. Know what kind of person you are, a starter or a finisher. It is critical for you to articulate what makes your contributions important. We have to be responsible for our own success. Guest Contact - Tamsen's Website Tamsen’s Twitter  Tamsen’s Gift  Be sure to check out Tamsen's Find Your Red Thread™ Worksheet! Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn