Storytelling for business? You're not limited to a hero's journey story. In fact, your story starts with a purpose - not a structure. You have many stories to choose from. My favorite type of story is the concept story. As the name implies, it's a story that communicates a concept. You might want to explain a new-to-the-world business idea. You might want to soften a tough message with a tender story.  This episode gives examples of all these stories. You'll discover why the iconic "drunk who loses car keys" story actually represents a classic concept story and you'll see examples all around you. (The medical story was told to me by a doctor at a social event. The speaker's story was based on a real person.)   You'll discover the pitfalls of the concept story. Tell it wrong and nobody will believe you.  http://cathygoodwin.com/archLearn more when you read my kindle book, Grow Your Business One Story At A Time, available at http://mycopy.info/kbstory My website has several free reports on storytelling. You can visit here   Learn more about archetypes (and find yours) at