Does someone want to connect with you on LinkedIn? Do you get messages like these: “It looks like you’re doing some pretty amazing things with storytelling.” “I’d love to learn more about your journey to success.” “Let’s get to know each other better.” "I'm a huge fan of what you're doing." Or even... It was amazing meeting you at [event] and learning about your company. The conversation on [related topic] was pretty interesting and knowledgeable. I am looking forward to knowing more about you and your exciting role. On the surface, these messages sound like they're interested in YOU. But when you look more closely, they're formulaic templates. They're not about you at all. They could be sent to anyone. The truth is, they're presenting an outline of a story...not a real story. In this podcast episode, we explore what's wrong with these messages and some easy ways to connect by focusing on the story of your target connection. My LinkedIn account: https://linkedin.com/in/cathygoodwin Learn about finding the client's story with this free guide - https://cathygoodwin.com/baggage