12 min listen
037 Why Story Has More Impact Than Voice In Business Writing
037 Why Story Has More Impact Than Voice In Business Writing
ratings:
Length:
13 minutes
Released:
Dec 17, 2021
Format:
Podcast episode
Description
Ask any copywriter: Clients want their content to "sound like me." But online writing doesn't get read like a literary classic. Readers skim and scan. They notice phrases and expressions. They remember stories. Owners of small businesses and online entrepreneurs will be most productive when they focus on message - not voice. Free download on branding with story archetypes - http://mycopy.info/brandsteps
Released:
Dec 17, 2021
Format:
Podcast episode
Titles in the series (100)
013 How Your Small Business Can Use 3 Copywriting Superpowers To Get More Clients: More Persuasive Content Creation For Solopreneurs & Service-Based Businesses by Strategic Storytelling