In this episode, Sam interviews Chris Orzechowski, a renowned email copywriter and expert in ecommerce email marketing. They discuss the importance of storytelling in emails, how to write compelling subject lines, and the role of AI in email marketing. Chris shares his insights on metrics that matter and why earning per subscriber is a key metric to focus on. Tune in to learn how to create standout emails that build human-to-human connections and drive sales. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.