In this episode of Beyond the Inbox, Lisa Mastela, the Founder and CEO of Bumpin Blends, a functional smoothie company, shares how she uses personalized quizzes, text messaging, and email automations to engage with customers and build a successful ecommerce brand. She also talks about the importance of founder presence, community building, and continuous experimentation in marketing. Tune in to hear Lisa's insights on building a customer-centric brand with a scrappy mindset. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.