In this episode, Sam interviews Joe Anhalt, the Director of Growth Marketing at Koio. They delve into the strategies and methods that have made Koio a successful and sustainable footwear brand, including effective ad creatives, targeted messaging for new customers, and the importance of understanding user needs. Joe also shares insights on acquiring new customers, capturing email and SMS, and the value of bestsellers in business growth. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.