In this episode, co-founder of Mid-Day Squares, Jake Karls, shares his insights on building a brand that's authentic and relatable. He emphasizes the importance of storytelling, authenticity, and product-market fit in building a loyal fanbase. Karls also talks about the challenges of running a business with family members and how in-house therapy sessions have been essential to maintaining healthy partnerships and scaling the business. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.