In this episode, we have an in-depth conversation with Jessie Healy, a media buying expert and founder of Webtopia. Jessie shares her insights on the changing landscape of media buying, especially in the realm of paid social advertising. She discusses the crucial role of creativity in driving successful ad campaigns and highlights the psychological frameworks that can be employed to connect with audiences effectively. Jessie also talks about common mistakes brands make, the critical role of copywriting in successful advertising, and her perspective on the future of the paid social landscape. This episode is a treasure trove of strategies and tactics for brands looking to navigate the ever-changing world of paid social media buying. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.