Keta Burke-Williams from Ourside: Building a Luxury Fragrance Brand from the Ground Up, How to Successfully Work with Micro-Influencers, Using Discovery Kits to Get More Customers, and More

Introducing: Beyond the Inbox: It’s no secret that email is one of the best channels in terms of ROI. But there’s so much more to a well-rounded marketing strategy than email marketing. Join Sam Thomas Davies, a Growth Marketing Manager at Drip and the host of a new ecommerce... by Beyond the Inbox

1 min listen

Derek Rasmussen From Outdoor Vitals: Why Building a Community is Key to Marketing Success, How to Create a Membership Program That Builds Community, the Importance of Values, and More: In this episode, Sam speaks with Derek Rasmussen, the Marketing Director of Outdoor Vitals, about the importance of core values in marketing strategy. Derek shares how Outdoor Vitals' core values influence all aspects of its business, from gear design... by Beyond the Inbox

30 min listen

Bryan Reisberg from Little Chonk: How to Build a Multi-Million Dollar Pet Influencer Brand, a Contrarian Approach to Word-Of-Mouth Marketing, Creating Products That Make a Difference, and More: In this episode of Beyond the Inbox, Sam talks to Bryan Reisberg, co-founder of Little Chonk, a successful pet supply brand. Bryan shares his journey from creating viral content for his dog Maxine to launching the brand. He also discusses the... by Beyond the Inbox

36 min listen

Aaron Powell from Bunch Bikes: The Story Behind North America’s Largest Front-Load Cargo Bike Brand, How Bunch Bikes Is Building a Brand Around Community, and the Importance of Exceeding Customer Expectations, and More: Aaron Powell is the Founder and CEO of Bunch Bikes, which is the leading front-load electric cargo bike brand in North America and one of the fast-growing customer-direct brands in the booming e-bike category. In this episode, Sam and Aaron discuss... by Beyond the Inbox

28 min listen

Sadie Leishman from Malouf: Innovative Approaches to Browse Abandonment, Navigating the Challenges of Marketing Mattresses, How to Foster a Sense of Community Among Customers, and More: Sadie Leishman is an Email Specialist at Malouf, which is a consumer goods company offering pillows, sheets, mattress protectors, and bed frames. In this episode, Sam and Sadie discuss how Malouf uses email to recover browse abandoners, how it... by Beyond the Inbox

23 min listen

Margaux DelCollo from TWEE: Redefining Sidewalk Chalks, How to Create Extraordinary Products for Children, and the Importance of Building a Brand (And Not Just a Product), and More: Margaux DelCollo is the CEO of TWEE, which is a woman-owned Philadelphia maker's studio specializing in reimagined, eco-friendly childhood classics for play. In this episode, Sam and Margaux discuss how Twee uses email to acquire first-time customers,... by Beyond the Inbox

30 min listen

Michelle Songy from Press Hook: The Art of Crafting Timely and Compelling PR Pitches, PR Link Building 101, Leveraging Founder Stories for PR Success, and More: In this episode, Michelle Songy, the founder of Press Hook, joins us to discuss the importance of storytelling in PR and how small ecommerce brands can compete with larger companies in affiliate marketing. Michelle shares her experience as a tech... by Beyond the Inbox

29 min listen

Lucy Jeffrey from Bare Kind: From £20K a Month Side-Hustle to Full-Time Apparel Brand, The Importance of Animal Conservation, How to Drive 5-Star Reviews, and More: In this episode of Beyond the Inbox, Lucy Jeffrey, the founder of Bare Kind, a sustainable sock company that supports animal conservation, shares her insights on the challenges of marketing a low-cost product, the impact of radio ads on customer... by Beyond the Inbox

31 min listen

Ernest Capbert from TOG Knives: The Growth Levers of a Premium Knife Brand, How to Plan Product Line Extensions, Content-Driven Commerce, and More: In this episode of Beyond the Inbox, I'm joined by Ernest Capbert, co-founder of TOG Knives, a company that specializes in premium Japanese kitchen knives. Ernest shares his insights on navigating product line expansion without diluting your brand,... by Beyond the Inbox

30 min listen

Lindsay Dreyer from Haute Hijab: Advanced Emails Workflows, The Power of SMS, Onsite Segmentation, and More: In this episode of Beyond the Inbox, Lindsay Dreyer, the CMO of Haute Hijab, joins Sam to discuss how to build a strong brand community, the importance of SMS marketing, and how to make the most of social media platforms like Instagram and Facebook.... by Beyond the Inbox

31 min listen

Sarah Vilenskiy from Blossom Essentials: How to Scale a Skincare Brand: In this episode, Sarah Vilenskiy, the founder of Blossom Essentials, joins us to share valuable insights into her marketing strategies. She discusses her approach to Facebook advertising, email marketing, and influencer marketing. Sarah emphasizes the... by Beyond the Inbox

30 min listen

Yong-Soo Chung from Urban EDC: Lessons from Building an 8-Figure Ecommerce Brand, Why the Future of Ecommerce is Community-Based, How to Build a Personal Brand as an Ecommerce Founder, and More: In this episode of Beyond the Inbox, Yong-Soo Chung, the founder of Urban Everyday Carry (Urban EDC), talks about his journey from being a software engineer in the blockchain industry to starting his own ecommerce brand. He discusses the importance of... by Beyond the Inbox

33 min listen

Jack Benzaquen from Duradry: Building a CPG Personal Care Brand, Solving Sweaty Underarm Woes, Driving Authentic 5-Star Reviews, and More: In this episode of Beyond the Inbox, Jack Benzaquen, the founder and CEO of Duradry, joins the show to discuss his experience building a brand that appeals to a sensitive customer base. He shares insights into how he's been able to leverage... by Beyond the Inbox

28 min listen

Brooks Hitzfield from Seven Sons Farm: How to Scale a Meat Subscription Box With Email, Jeff Walker’s Product Launch Formula for Non-Info-Marketers, SEO as an Acquisition Channel, and More: In this episode of Beyond the Inbox, Sam interviews Brooks Hitzfield, Director of Digital Marketing at Seven Sons Farms. They discuss the company's marketing strategy, including their use of email segmentation and advertising on social media and... by Beyond the Inbox

37 min listen

Julie Macken from Neve's Bees: Hidden Objections That Impact Ecommerce Sales, Building a Skincare Brand on Your Own Terms, The Power of CSR, and More: In this episode of Beyond the Inbox, we talk to Julie Macken, founder of Neve’s Bees, a UK-based company that sells handmade, all-natural skincare products. Julie shares her insights on various topics, including customer research, email automation... by Beyond the Inbox

33 min listen

Stefany Nieto from Mojo: Marketing Microdose Gummies, the Business of Psychedelics, Harnessing the Power of “Functional Mushrooms,” and More: In this episode, Sam interviews Stefany Nieto, the co-founder, and CEO of Mojo, a company that creates natural and convenient wellness products to help you perform at your best. Stefany shares her insights on marketing, sales, and positioning, as well... by Beyond the Inbox

29 min listen

Keta Burke-Williams from Ourside: Building a Luxury Fragrance Brand from the Ground Up, How to Successfully Work with Micro-Influencers, Using Discovery Kits to Get More Customers, and More: In this episode, Sam interviews Keta Burke-Williams, founder and CEO of OurSide. Keta shares her journey of building a luxury fragrance brand from scratch, discussing the challenges and successes she has experienced as a small business owner. She also... by Beyond the Inbox

28 min listen

John Roman from BattlBox: Landing a Netflix Show, Building an 8-Figure Subscription Box, Scaling Video-Led Content, Advanced Churn Prevention Tactics, and More: In this episode, Sam interviews John Roman, the founder of BattlBox, a subscription box company focused on outdoor and survival gear. John shares his insights on how BattlBox retains customers through community building, how they prevent gamification,... by Beyond the Inbox

35 min listen

Lisa Eberly Mastela from Bumpin Blends: How to Grow Your Customer Base With Personalized Quizzes, the Role of SMS in Ecommerce, the Importance of Continuous Experimentation, and More: In this episode of Beyond the Inbox, Lisa Mastela, the Founder and CEO of Bumpin Blends, a functional smoothie company, shares how she uses personalized quizzes, text messaging, and email automations to engage with customers and build a successful... by Beyond the Inbox

31 min listen

Sam Tichnor from FFUPS: Building an Unapologetically Indulgent Snack Brand, the Role of Brand Personality in Marketing, Embracing Slow Growth, and More: In this episode, Sam Tichnor, founder of FFUPS, shares his journey of building a unique snack brand that's all about fun and flavor. He also discusses his approach to marketing and product development, as well as the challenges and opportunities he's... by Beyond the Inbox

31 min listen

Michelle Lai-Saun Chu from KONOS: Empowering Dog Parents, Building an Inclusive Community, Championing DEI and More: In this episode, we talk to Michelle Lai-Saun Chu, founder and owner of KONOS, a company that produces healthy and delicious dog treats. Michelle shares her journey to becoming a small business owner, the challenges she has faced along the way, and... by Beyond the Inbox

30 min listen

Jessica Totillo Coster from Ecommerce Badassery: How to Boost Ecommerce Sales with Email (An Expert’s Guide): In this episode, Sam interviews Jessica Totillo Coster, the founder of Ecommerce Badassery and an email marketing expert. Jessica shares her insights on how to optimize email marketing campaigns, the importance of having a face for your brand, and the... by Beyond the Inbox

32 min listen

Scott Brown from Paddle Smash: Creating a Revolutionary Outdoor Game, Capturing retailers' attention, Increasing Brand Recognition, and More: In this episode, Scott Brown, co-founder of Paddle Smash, joins the show to discuss the journey of bringing their outdoor game to market. Paddle Smash combines elements of pickleball and Spikeball, targeting the pickleball-loving parent niche. Scott... by Beyond the Inbox

32 min listen

James Le Compte from To’ak Chocolate: The World’s Most Expensive Chocolate, Nursing an Ancient Cacao Variety Back From the Brink of Extinction, Attracting International Media Attention, and More: In this episode, we talk with James Le Compte, co-founder of To’ak Chocolate, about the company's mission to create the world's most valuable chocolate. James discusses the importance of understanding the value chain of the chocolate industry and... by Beyond the Inbox

31 min listen

Sensi Graves from Sensi Graves Swim: Sustainable and Ethical Swimwear, Female Empowerment in Sports, Body Positivity Marketing, and More: In this episode of Beyond the Inbox, Sensi Graves, founder of Sensi Graves Swim, shares her journey from struggling with imposter syndrome and fear of failure to becoming the face of her brand. She emphasizes the importance of humanizing her business... by Beyond the Inbox

30 min listen

Raoul Benavides from Heart Soul Heat: Building a Philanthropic Platform Through Food, Testing QR Codes to Connect With Consumers, Using Vulnerability to Build Authentic Connections, and More: In this episode, Raoul Benavides from Heart Soul Heat joins Sam to discuss building a philanthropic platform through food, using QR codes to connect with consumers, the importance of vulnerability in building authentic connections, and more. They... by Beyond the Inbox

30 min listen

Candace Cui from ZBiotics: Releasing the Worlds first Genetically Engineered Probiotic, Building Trust through Content Marketing, and more: In this episode of Beyond the Inbox, Candace Cui, a growth marketer at Biotics, provides insights into the development and launch of their innovative product, Z Biotics. Candace emphasizes the importance of customer education and transparency in the... by Beyond the Inbox

30 min listen

Jake Karls from Mid-Day Squares: Disrupting a $140 Billion Chocolate Industry, Releasing a Hershey “Diss Track,” Mandating Group Therapy for Co-Founders, and More: In this episode, co-founder of Mid-Day Squares, Jake Karls, shares his insights on building a brand that's authentic and relatable. He emphasizes the importance of storytelling, authenticity, and product-market fit in building a loyal fanbase. Karls... by Beyond the Inbox

28 min listen

Douglas Lim from Crochet Surprise: Building a Successful Subscription Box Business, Moving to a Paid Community Membership Model, Turning Customers Into Friends, and More: In this episode of Beyond the Inbox, Sam interviews Douglas Lim, co-founder of Crochet Surprise and Sub Amplify. Lim shares his insights on building a successful ecommerce business, including the importance of building a community with customers,... by Beyond the Inbox

30 min listen

Steven Sashen from Xero Shoes: Leading the Barefoot Movement, Revolutionizing the Footwear Industry, How Minimalist Shoes Improve Performance and Health, and more: In this episode of Beyond the Inbox, join us as we have a fascinating conversation with Steven Sashen, the founder of Zero Shoes. Steven shares his insights on the importance of natural motion and form in running, challenging traditional beliefs about... by Beyond the Inbox

30 min listen

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Keta Burke-Williams from Ourside: Building a Luxury Fragrance Brand from the Ground Up, How to Successfully Work with Micro-Influencers, Using Discove…

Keta Burke-Williams from Ourside: Building a Luxury Fragrance Brand from the Ground Up, How to Successfully Work with Micro-Influencers, Using Discove…

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