In this episode of Beyond the Inbox, Ramon Van Meer, founder and CEO of Alpha Paw, shares his insights on content marketing, email campaigns, and more. He also discusses the challenges faced by his company during the COVID-19 pandemic and how they adapted to changes in the pet industry. Ramon talks about the importance of understanding customer pain points and how Alpha Paw addresses them through their marketing strategies. He also shares his thoughts on the value of Twitter and the importance of focusing on channels that companies "own." Tune in to learn from Ramon's experience in scaling a dog-ramp business to $50M+. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.