23 min listen
106 - [Interview] Buyer Isights: How Enterprise Clients Buy with Ariel Yoffie (Former IBM)
106 - [Interview] Buyer Isights: How Enterprise Clients Buy with Ariel Yoffie (Former IBM)
ratings:
Length:
37 minutes
Released:
Jan 1, 2020
Format:
Podcast episode
Description
In order to know how to sell, we first must understand how buyers buy. And if you’re selling into Fortune 100 companies, you’ll definitely want to hear former IBM employee Ariel Yoffie’s in-depth, step-by-step process for evaluating vendors. Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/how-enterprise-clients-buy ---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jan 1, 2020
Format:
Podcast episode
Titles in the series (100)
006 - Listening Techniques and the Consultant's Conundrum by Modern Sales - B2B Selling Podcast