23 min listen
123 - [Interview] How Professional Services Buyers Buy with Hinge Marketing's Lee Frederiksen
123 - [Interview] How Professional Services Buyers Buy with Hinge Marketing's Lee Frederiksen
ratings:
Length:
36 minutes
Released:
Apr 23, 2020
Format:
Podcast episode
Description
How is expertise bought, and how should you sell yours? Hinge Marketing asks this question over and over again, and they do research on how professional services buyers make purchasing decisions. In this episode, Liston interviews Lee Frederiksen to discuss what he's uncovered in his research that we can apply to consultative selling. Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/hinge-marketing-lee-frederiksen---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Apr 23, 2020
Format:
Podcast episode
Titles in the series (100)
004 - Sales Questions to Ask In Discovery by Modern Sales - B2B Selling Podcast