23 min listen
Derek Rasmussen From Outdoor Vitals: Why Building a Community is Key to Marketing Success, How to Create a Membership Program That Builds Community, t…
FromBeyond the Inbox
Derek Rasmussen From Outdoor Vitals: Why Building a Community is Key to Marketing Success, How to Create a Membership Program That Builds Community, t…
FromBeyond the Inbox
ratings:
Length:
30 minutes
Released:
Mar 28, 2023
Format:
Podcast episode
Description
In this episode, Sam speaks with Derek Rasmussen, the Marketing Director of Outdoor Vitals, about the importance of core values in marketing strategy. Derek shares how Outdoor Vitals' core values influence all aspects of its business, from gear design to customer interactions, email marketing success, and the importance of providing free resources to its audience, such as a customizable backpacking checklist. The episode delves into the customer lifecycle and how Outdoor Vitals nurtures its customers into becoming loyal advocates for the brand. Finally, Derek shares his plans for doubling down on email marketing and affiliate work in 2023. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.
Released:
Mar 28, 2023
Format:
Podcast episode
Titles in the series (48)
Sadie Leishman from Malouf: Innovative Approaches to Browse Abandonment, Navigating the Challenges of Marketing Mattresses, How to Foster a Sense of Community Among Customers, and More: Sadie Leishman is an Email Specialist at Malouf, which is a consumer goods company offering pillows, sheets, mattress protectors, and bed frames. In this episode, Sam and Sadie discuss how Malouf uses email to recover browse abandoners, how it... by Beyond the Inbox