Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!On this episode of You're Not Your Roas, we are joined by Patrick Frank as he shares his mistakes in starting a brand on Amazon without understanding the patenting process and emphasizes the importance of evoking emotions and camaraderie among consumers.He also discusses different product categories and the value of having both CAC and LTV products, his journey from being fired from every corporate job to starting his own health tech company and challenges in retail and wholesale economics and the vulnerabilities of wholesale.Connect with Patrick: https://www.linkedin.com/in/patrickwfrank/Check out PatientPartner: https://www.patientpartner.com/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! ?Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST ?PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com