This week, in our first (read: third?) episode, John and Ethan discuss:

? Authentic brand endorsements (h/t Sydney Sweeney x Ford)
? The path to the first 1-person $1 billion dollar company (h/t Sam Altman)
? A peek into 2023 industry trends (h/t Triple Whale)

Followed by a heated rapid-fire exchange touching on Super Bowl ads, apex web design, & more. Finally, we round out our inaugural episode with The Johnologue™, where John goes deep on AI ads (spoiler alert: not great!).

Get your copy of "The Dive 2023: An Industry Breakdown for $1M+ Shopify Brands" here: ⁠https://www.triplewhale.com/ecommerce...
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Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce.
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Chapters
00:00 Intro
01:09 Ford x Sydney Sweeney
4:36 One Person, $1 Billion Brand
8:00 "The Dive" 2023 Industry Benchmarks Report
14:37 Flat Fee vs. Percentage of Revenue
17:24 LINGsCARS.com
20:13 2024 Packaging Trends
24:14 Super Bowl Ad Predictions
27:19 The Johnologue™: AI Generated Ads
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Book a demo: https://www.triplewhale.com/bookdemo
Follow Triple Whale on X: https://twitter.com/triplewhale
Follow John on Twitter: https://twitter.com/johnjhcoyle
Follow Ethan on Twitter: https://twitter.com/EthanShust