Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!On this episode of "You're Not Your ROAS", Mike Lee, former Professional Boxer and CEO of Soul CBD, discusses the importance of emotional connection for brands, organic content creation versus paid advertisement, compliance issues with major platforms, and building brand community before going the affiliate and SEO route. He also talks about his journey to holistic health and the concept of focusing on strengths rather than improving weaknesses too much.Connect with Mike: https://www.linkedin.com/in/mike-lee-308bbb56/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! ?Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST ?PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com