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The Daily: How to Make Your Brand the Right Amount of Safe, Vertical Video Ads for TV, and Hulu Content on Disney+ | Apr 18, 2024

The Daily: How to Make Your Brand the Right Amount of Safe, Vertical Video Ads for TV, and Hulu Content on Disney+ | Apr 18, 2024

FromBehind the Numbers: an EMARKETER Podcast


The Daily: How to Make Your Brand the Right Amount of Safe, Vertical Video Ads for TV, and Hulu Content on Disney+ | Apr 18, 2024

FromBehind the Numbers: an EMARKETER Podcast

ratings:
Length:
17 minutes
Released:
Apr 18, 2024
Format:
Podcast episode

Description

On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.
 
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https://www.instagram.com/emarketer/
 
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advertising@emarketer.com.

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
 
 
© 2024 EMARKETER
 

Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
 
Released:
Apr 18, 2024
Format:
Podcast episode

Titles in the series (98)

How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way. Behind the Numbers is made possible by Awin.