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The Daily: How Marketers Are Using GenAI, Where We Pay Most Attention to Social Media Ads, and Chase's Retail Media Network | Apr 11, 2024

The Daily: How Marketers Are Using GenAI, Where We Pay Most Attention to Social Media Ads, and Chase's Retail Media Network | Apr 11, 2024

FromBehind the Numbers: an EMARKETER Podcast


The Daily: How Marketers Are Using GenAI, Where We Pay Most Attention to Social Media Ads, and Chase's Retail Media Network | Apr 11, 2024

FromBehind the Numbers: an EMARKETER Podcast

ratings:
Length:
19 minutes
Released:
Apr 11, 2024
Format:
Podcast episode

Description

On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI’s usefulness for advertisers will be similar to the calculator’s effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to help advertisers target folks. Tune in to the discussion with our analysts Max Willens.
 
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 
 
For a transcript of this episode click here: 
 
 
© 2024 EMARKETER
 

Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
Released:
Apr 11, 2024
Format:
Podcast episode

Titles in the series (98)

How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way. Behind the Numbers is made possible by Awin.