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The Daily: The Great BtN Take Off—2024 Ad Trends, The Media-GenAI war, Ad Quality, and Brand Challenges | Jan 11, 2024
The Daily: The Great BtN Take Off—2024 Ad Trends, The Media-GenAI war, Ad Quality, and Brand Challenges | Jan 11, 2024
ratings:
Length:
21 minutes
Released:
Jan 11, 2024
Format:
Podcast episode
Description
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 advertising trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how the media will go to war with generative AI (genAI), why the programmatic ad pendulum will swing toward quality, and a perfect digital media storm thats brewing for brands. Tune in to the discussion with our vice president of content Paul Verna and analysts Evelyn Mitchell-Wolf and Max Willens.
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For a transcript of this episode click here:
© 2023 Insider Intelligence
Follow us on Instagram at:
https://www.instagram.com/insiderintelligence/
For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Released:
Jan 11, 2024
Format:
Podcast episode
Titles in the series (98)
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