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The Daily: The Great BtN Take Off—2024 Ad Trends, The Media-GenAI war, Ad Quality, and Brand Challenges | Jan 11, 2024

The Daily: The Great BtN Take Off—2024 Ad Trends, The Media-GenAI war, Ad Quality, and Brand Challenges | Jan 11, 2024

FromBehind the Numbers: an EMARKETER Podcast


The Daily: The Great BtN Take Off—2024 Ad Trends, The Media-GenAI war, Ad Quality, and Brand Challenges | Jan 11, 2024

FromBehind the Numbers: an EMARKETER Podcast

ratings:
Length:
21 minutes
Released:
Jan 11, 2024
Format:
Podcast episode

Description

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 advertising trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how the media will go to war with generative AI (genAI), why the programmatic ad pendulum will swing toward quality, and a perfect digital media storm thats brewing for brands. Tune in to the discussion with our vice president of content Paul Verna and analysts Evelyn Mitchell-Wolf and Max Willens.
 
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For a transcript of this episode click here: 
 
 
© 2023 Insider Intelligence 
Released:
Jan 11, 2024
Format:
Podcast episode

Titles in the series (98)

How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way. Behind the Numbers is made possible by Awin.