Discover how a culture of innovation can catapult a company to new heights with insights from a seasoned executive whose career spans continents and industries. Our latest Elevate Media Podcast episode features a captivating dialogue with a Brazilian-born entrepreneur who climbed the corporate ladder in America, from Procter & Gamble to the pinnacle of CEO roles, and emerged as a force in the education sector. His keen understanding of corporate culture's power has driven transformation and growth, and his personal narrative, from boardrooms to startups, unveils the essence of instilling an entrepreneurial spirit within mammoth organizations.Thriving in business isn't just about the bottom line—it's about the heartbeat of the organization: its culture. We tackle the necessity of evolving company culture and strategy, especially when disruptions loom large, as they did for Kodak, emphasizing the need for agility in the face of change. Our guest, a maestro of cultural adaptation, shares his wisdom on navigating the treacherous waters of market shifts, all while maintaining a cultural compass that ensures a company doesn't just survive but flourishes. Learn why the correct cultural fit isn't a one-size-fits-all but a tailored suit, constantly re-stitched to meet the moment's demands.Leadership is more than just decision-making; it's about embodying the values you seek to instill in your team. We delve into the remarkable transformation of a company that shifted its structure and, consequently, its very soul. Our guest recounts how leaders can craft narratives that reinforce a company's values, setting the stage for a culture of transparency and humanity like the CEO who, by breaking down barriers, skyrocketed employee morale and performance. As we wrap this insightful episode, we invite you to join us on this journey of cultural mastery that could redefine your approach to business and leadership. Subscribe to the Elevate Media Podcast for more conversations that inspire and transform.Support the showThis episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something. =========================== ⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/ ⚡️LAUNCH YOUR SHOW: Let's get your show off the ground and into the top 5% globally listened to shows ➡ https://www.elevatemediastudios.com/launch ⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application ⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting. Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer