How do you level up your relationship with your customer from a sale to absolute brand loyalty?In this episode, Alex Pulsford, General Manager of Cheeky Chickadee, shares how he implemented a VIP group to increase loyalty, and run sales with numbers bigger than he ever imagined. KEY TAKEAWAYS FROM THIS EPISODEHave your launch at the time with the highest engagement.More engaged members within a VIP group lead to higher customer lifetime value.Connecting brand-passionate customers with each other takes the trust in your brand to another level.It is important to make sure that your VIP community group is not just a customer service channel.Find the right products and build a brand that people love.Give voice to engaged supporters.Recommended App:Smile.ioRecommended Podcast:The Digital Marketing Podcasthttps://podcasts.apple.com/us/podcast/the-digital-marketing-podcast/id373596600Today’s Guest:Alex Pulsford is the General Manager at Cheeky Chickadee.Cheeky Chickadee is a family-owned business that makes fun, bright, Australian childrenswear based on one-of-a-kind animal prints that make kids smile. Their clothing and swimwear are designed to stand out, soft to touch, made to last, and most importantly, lets kids be kids.Connect and learn more about Alex and Cheeky Chickadee here:Website: https://www.cheekychickadeestore.comLinkedin: https://www.linkedin.com/in/alexpulsford/Instagram: https://www.instagram.com/cheekychickadeestoreFacebook Group: https://www.facebook.com/groups/cheekychickadeevipgroupWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply