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EP424: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days)

EP424: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days)

FromThrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands


EP424: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days)

FromThrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

ratings:
Length:
31 minutes
Released:
Aug 1, 2023
Format:
Podcast episode

Description

In this captivating episode of the Thrive by Design podcast, we sit down with the brilliant jewelry designer Alex Boxall, the creative force behind Alex Kathlyn Accessories. Join us as we explore Alex's inspiring journey, from childhood creativity to building her online business and embracing newfound confidence. Rediscovering Her Passion and Navigating Challenges Alex's love for crafting jewelry began early in life, making friendship bracelets and wire-wrapped rings for her mom. When she launched her brand, Alexandra Kathlyn Accessories, in 2014, it was born out of necessity after facing job uncertainties in a small town with limited opportunities.  An Unintentional Hiatus Alex dedicated herself to growing her business from 2014 to 2018, using in-person shows as her primary channel and supplementing with online sales. However, after becoming a new mom, she realized she couldn't give her best to both roles. Scaling back her business to part-time allowed her to focus on her family. Then, life threw her a curveball with the pandemic, leading to an unintentional three-year hiatus. Elevating Her Online Business with Flourish & Thrive Academy Determined to succeed, Alex joined Flourish & Thrive Academy's transformative program, Train Your Customers to Buy Online. This pivotal decision marked a turning point in her journey, propelling her to take bold and consistent action toward her goals. Armed with the strategies she learned in TYC, Alex attended a two-day market, using her newfound confidence to ask people to join her VIP List. Her results were astounding: Added 200 new email and SMS subscribers to her list Saw a remarkable 191% increase in sales compared to the previous year Created a compelling new offer and sold over 150 units TYC's magic lies in its actionable approach and accountability, encouraging designers to stop procrastinating and take consistent action.  If you’re feeling inspired by Alex's journey, I promise you’re going to be even more inspired when you listen to this episode. Tune in now for insights and wisdom from an exceptional jewelry designer on her path to massive success.   Here are the resources mentioned in the show:   Follow Alex on Instagram! Alex Kathlyn Accessories Website Join Us for Train Your Customers to Buy Online Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  
Released:
Aug 1, 2023
Format:
Podcast episode

Titles in the series (100)

Are you passionate about your product? Are you a creative thinker who has a gajiliion ideas every minute? Do you have a jewelry, fashion or product based company? Does the ever changing world of e-commerce and online sales feel overwhelming? Does the business side of your business drive you a little bonkers at times? Do all the things you have to do to run your business zap your creative energy? Good news...you'll love the Thrive By Design podcast because we'll teach you how to use your creative gifts to make money, increase profits and have fun! Your Host, Tracy Matthews, is an award winning jewelry designer (https://tracymatthews.com/), the Chief Visionary Officer of Flourish and Thrive Academy (https://www.flourishthriveacademy.com/) and a Champion of Visionaries at Creatives Rule the World (https://creativesruletheworld.com/). More importantly, she's been in your shoes and loves to share her experiences. Successes and failures so you can build a business grounded in what you value most. Each week she delivers in-depth shows with sales and marketing strategies that help attract and retain your perfect customers and improve customer lifetime value. Plus, she dives deep into the financials, systems and best practices you need to keep your creative energy high and still be a bad-ass business person. The Thrive by Design Podcast launched in 2015 as the go-to podcast for emerging independent jewelry brands. Today, it's a highly sought after for all types of creative businesses. Funny story, when a dog treat company approached Tracy and told her that the podcast saved her business, she knew she was onto something bigger than just the jewelry industry. Archived shows address topics in the jewelry industry but are relevant for all creative brands. Join us for interviews with major players in fashion, jewelry, marketing and business and beyond. Launch, grow and scale your business by learning from the biggest players in the industry!