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EP 398: From Shopaholic to Personal Shopping + Custom Jewelry Design with Ulka Wilson

EP 398: From Shopaholic to Personal Shopping + Custom Jewelry Design with Ulka Wilson

FromThrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands


EP 398: From Shopaholic to Personal Shopping + Custom Jewelry Design with Ulka Wilson

FromThrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

ratings:
Length:
40 minutes
Released:
Mar 23, 2023
Format:
Podcast episode

Description

Calling all Shopahoolics and Bright Shiny Object Lovers! This podcast is for YOU! What if you could transform your LOVE of pretty things and shopping into a thriving jewelry business?  When I first met my guest on the show today, Ulka Wilson of Ulka Rocks, she proudly announced that she was a shopaholic (even as she was collecting a lot of inventory behind the scenes).  Ulka is a graduate of our Train Your Customers to Buy From You Online Program which is open for enrollment. On today’s episode of Thrive by Design, she shares how she has transformed her passion for shopping and designing for herself into a multi-6 figure business shopping and designing for others.  It’s a unique business model and lots to learn from! Here’s what we chat about during today’s episode… Ulka’s journey from corporate to retiring into her second career as a full time jewelry business owner How she’s translated a love of shopping into a dream jewelry business model Her process for navigating multiple customers on a buying and designing trip Fun ways that she keeps up excitement for her brand with all the marketing tools available How she doubled her sales goal even when she was extremely sick on her last buying trip How she honed in a dream client and what that did for her business long term And more… Ulka is such a rockstar and was so fun to interview. Enjoy this episode! Finally, learn more about growing your online jewelry sales – and turn your bright shiny object, shopaholic syndrome into a thriving business.  Here are the resources mentioned in the show: Join the Train Your Customers to Buy Online Program Buy My Book: The Desired Brand Effect   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  
Released:
Mar 23, 2023
Format:
Podcast episode

Titles in the series (100)

Are you passionate about your product? Are you a creative thinker who has a gajiliion ideas every minute? Do you have a jewelry, fashion or product based company? Does the ever changing world of e-commerce and online sales feel overwhelming? Does the business side of your business drive you a little bonkers at times? Do all the things you have to do to run your business zap your creative energy? Good news...you'll love the Thrive By Design podcast because we'll teach you how to use your creative gifts to make money, increase profits and have fun! Your Host, Tracy Matthews, is an award winning jewelry designer (https://tracymatthews.com/), the Chief Visionary Officer of Flourish and Thrive Academy (https://www.flourishthriveacademy.com/) and a Champion of Visionaries at Creatives Rule the World (https://creativesruletheworld.com/). More importantly, she's been in your shoes and loves to share her experiences. Successes and failures so you can build a business grounded in what you value most. Each week she delivers in-depth shows with sales and marketing strategies that help attract and retain your perfect customers and improve customer lifetime value. Plus, she dives deep into the financials, systems and best practices you need to keep your creative energy high and still be a bad-ass business person. The Thrive by Design Podcast launched in 2015 as the go-to podcast for emerging independent jewelry brands. Today, it's a highly sought after for all types of creative businesses. Funny story, when a dog treat company approached Tracy and told her that the podcast saved her business, she knew she was onto something bigger than just the jewelry industry. Archived shows address topics in the jewelry industry but are relevant for all creative brands. Join us for interviews with major players in fashion, jewelry, marketing and business and beyond. Launch, grow and scale your business by learning from the biggest players in the industry!