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    EP 429: How Do I Market My High End Jewelry to My Target Audience?

    EP 429: How Do I Market My High End Jewelry to My Target Audience?

    FromThrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

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    EP 429: How Do I Market My High End Jewelry to My Target Audience?

    FromThrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

    ratings:
    Length:
    12 minutes
    Released:
    Aug 31, 2023
    Format:
    Podcast episode

    Description

    What do you do when traditional grassroots marketing isn’t working because no one in your circle can afford your high end jewelry? If you need straightforward tips to find customers who both desire and can afford your high end products, today’s episode of Thrive by Design is for you! Learn who to get your products in front of and how.  You’ll meet Yuna - an artist with a very expensive and beautiful line of jewelry. Her relatable question is the focus of today’s episode. We look at exactly how and where she can find people who can afford her high end pieces.  We discussed… Get in front of people with money and discover how to open new doors and create opportunities for yourself. Do market research on your competitors so you can hone in on exactly who is looking for what you offer. Find opportunities to host trunk shows and popups at the right events and in front of the right audience. Stop wasting your time on tactics that don’t work. And so much more! Ready to seriously change the way you approach marketing your high end products by focusing only on what works? Tune into Thrive by Design podcast episode #429 now!   Here are the resources mentioned in the show: Laying The Foundation Desiredbrandeffect.com/chapterone Buy My Book: The Desired Brand Effect   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  
    Released:
    Aug 31, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Are you passionate about your product? Are you a creative thinker who has a gajiliion ideas every minute? Do you have a jewelry, fashion or product based company? Does the ever changing world of e-commerce and online sales feel overwhelming? Does the business side of your business drive you a little bonkers at times? Do all the things you have to do to run your business zap your creative energy? Good news...you'll love the Thrive By Design podcast because we'll teach you how to use your creative gifts to make money, increase profits and have fun! Your Host, Tracy Matthews, is an award winning jewelry designer (https://tracymatthews.com/), the Chief Visionary Officer of Flourish and Thrive Academy (https://www.flourishthriveacademy.com/) and a Champion of Visionaries at Creatives Rule the World (https://creativesruletheworld.com/). More importantly, she's been in your shoes and loves to share her experiences. Successes and failures so you can build a business grounded in what you value most. Each week she delivers in-depth shows with sales and marketing strategies that help attract and retain your perfect customers and improve customer lifetime value. Plus, she dives deep into the financials, systems and best practices you need to keep your creative energy high and still be a bad-ass business person. The Thrive by Design Podcast launched in 2015 as the go-to podcast for emerging independent jewelry brands. Today, it's a highly sought after for all types of creative businesses. Funny story, when a dog treat company approached Tracy and told her that the podcast saved her business, she knew she was onto something bigger than just the jewelry industry. Archived shows address topics in the jewelry industry but are relevant for all creative brands. Join us for interviews with major players in fashion, jewelry, marketing and business and beyond. Launch, grow and scale your business by learning from the biggest players in the industry!