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    Ep 428: Ask Me Anything: Do I Need More Than One Dream Client for My Different Offers?

    Ep 428: Ask Me Anything: Do I Need More Than One Dream Client for My Different Offers?

    FromThrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

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    Ep 428: Ask Me Anything: Do I Need More Than One Dream Client for My Different Offers?

    FromThrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

    ratings:
    Length:
    12 minutes
    Released:
    Aug 24, 2023
    Format:
    Podcast episode

    Description

    In my “ Supercharge Your Sales Challenge: Ask Me Anything” session, Emmy, an artist and business owner, asked this question because she started out by making clay, but then evolved into making jewelry and other gifting products. She raises such a great point for business owners with multiple collections – one that can often cause overwhelm and confusion. Do you need a dream client for each category, or are you targeting the same person? In the latest episode of the Thrive by Design Podcast, we delve into whether or not you have more than one dream client if you have more than one offering.  We’ll chat about how to: Know if you have only one dream client or need to market to many.  Be cautious about overdoing it with your offerings. Avoid overcomplicating different avatars. More juicy tips on how to market multiple products to your dream client/clients! You’ll meet Emmy - an ambitious jewelry maker who expanded and diversified her business to include multiple collections. Her compelling question about how many dream clients her assorted offerings should have is an essential one to analyze.  Want the full scoop? Tune into Thrive by Design podcast episode 428 now!   Here are the resources mentioned in the show: Follow Emy Oikawa on Instagram! Get Chapter One of The Desired Brand Effect Book   Here are the resources mentioned in the show:   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  
    Released:
    Aug 24, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Are you passionate about your product? Are you a creative thinker who has a gajiliion ideas every minute? Do you have a jewelry, fashion or product based company? Does the ever changing world of e-commerce and online sales feel overwhelming? Does the business side of your business drive you a little bonkers at times? Do all the things you have to do to run your business zap your creative energy? Good news...you'll love the Thrive By Design podcast because we'll teach you how to use your creative gifts to make money, increase profits and have fun! Your Host, Tracy Matthews, is an award winning jewelry designer (https://tracymatthews.com/), the Chief Visionary Officer of Flourish and Thrive Academy (https://www.flourishthriveacademy.com/) and a Champion of Visionaries at Creatives Rule the World (https://creativesruletheworld.com/). More importantly, she's been in your shoes and loves to share her experiences. Successes and failures so you can build a business grounded in what you value most. Each week she delivers in-depth shows with sales and marketing strategies that help attract and retain your perfect customers and improve customer lifetime value. Plus, she dives deep into the financials, systems and best practices you need to keep your creative energy high and still be a bad-ass business person. The Thrive by Design Podcast launched in 2015 as the go-to podcast for emerging independent jewelry brands. Today, it's a highly sought after for all types of creative businesses. Funny story, when a dog treat company approached Tracy and told her that the podcast saved her business, she knew she was onto something bigger than just the jewelry industry. Archived shows address topics in the jewelry industry but are relevant for all creative brands. Join us for interviews with major players in fashion, jewelry, marketing and business and beyond. Launch, grow and scale your business by learning from the biggest players in the industry!