In today's episode, meet my special guest Elizabeth Hopkins from Honeymoon Farm - the mushroom capital of the world. Since 2017, she's been marketing her gourmet mushrooms at a farmer's market, trying to educate a consumer who's only familiar with the cremini mushrooms you might buy at the store. How do you create interest, pique curiosity, and overcome the "outlier" factor that might keep a person from trying it? This episode is full of practical wisdom based on trial and error of being in the trenches week after week, peddling her wares. We talk website messaging, customer onboarding, rebranding, recipe cards, gateway products, signage, SEO, lead magnets, juggling farm and mom life, and email marketing. You'll find an idea in here for sure to apply to your farm business! This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Some of the resources mentioned in this episode: Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Accelerator Group Coaching with Corinna -- get on the wait list for this 15-member group Mastermind and Farm Marketing School experience. Learn how to use AI for your marketing with my 5 Day ChatGPT Challenge -Want to see how this easy-to-use AI tool can simplify your marketing tasks? Each day via email, I share a phrase to drop into the ChatGPT query box. Then see what happens. That's it. 5 minutes a day. And I promise... you'll see the implications right away. It's going to blow your mind. Subscribe to the 5-Day challenge below and receive your first query to put into the ChatGPT interface, starting tomorrow! Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1. Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer