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223 How to Become a Master at Building "Offers"

223 How to Become a Master at Building "Offers"

FromMy Digital Farmer Podcast


223 How to Become a Master at Building "Offers"

FromMy Digital Farmer Podcast

ratings:
Length:
40 minutes
Released:
Aug 9, 2023
Format:
Podcast episode

Description

If you want to be in business for a long time, then you MUST become a master at making "offers." An offer is not your product. An offer is how you position and pitch your product in such a way that makes a person want to buy it. There are LOTS of different ways you can pitch your product, and in this episode, I'm sharing 10 of the most popular ones you see around many industries (that also work for farming). (Plus I share how you can get my Ultimate list of marketing offer Ideas in the show.) This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Hit play and let's get started! Listen to this episode on Stitcher. Listen to this episode on Apple Podcasts Listen to this episode on Google Play Listen to this episode on Spotify. Some of the resources mentioned in this episode: Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Accelerator Group Coaching with Corinna -- get on the wait list for this 15-member group Mastermind and Farm Marketing School experience. The Ultimate List of Offer Ideas -- want a list of offer strategies to pull out of your toolkit? I list 30 different ideas for offers in this PDF, and I add to it as I come up with more! Grab it here. Episode 67 Use the 34Limiteds. How to Get Someone to Buy Now. Episode 143 The 5 Elements of an Amazing Offer (Shutterfly Case Study) Episode 50 - Three Ways to increase Your Revenue Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1. Find my Facebook group for farmers! Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer  
Released:
Aug 9, 2023
Format:
Podcast episode

Titles in the series (100)

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.