How much does it matter that a customer "like" you -- before they buy your product? Turns out, it helps a ton. In today's episode, I let you peek into one of my private Book Studies I'm doing with my Accelerator Group Coaching cohort this summer on the best-selling book "Influence: The Psychology of Persuasion" by Robert Cialdini, PhD. In this study, we discuss two key psychological "trigger points" that will set off automatic behaviors in our clients. What are they?... "liking" and "social proof." You'll hear specific ideas for how we can leverage social proof to show our clients that "lots of people like our product." And we discuss ways to do marketing to increase the odds that customers will like you (like showing your face more often). It's a fascinating book, and the discussion brought up a lot of practical examples. I hope you walk away with a couple of specific things you can try in your marketing that will get these psychology triggers to work for you. This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Some of the resources mentioned in this episode: Influence: The Psychology of Persuasion by Robert Cialdini - This is the book we're discussing in today's episode. Grab the Amazon link. Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Accelerator Group Coaching with Corinna -- learn more about how to get into my 20-member group Mastermind and Farm Marketing School experience. I'm opening the doors for a 3-month cohort for a limited time. Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1. Find my Facebook group for farmers! Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer