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10 How to Avoid the Curse of Knowledge in Your Marketing

10 How to Avoid the Curse of Knowledge in Your Marketing

FromMy Digital Farmer Podcast


10 How to Avoid the Curse of Knowledge in Your Marketing

FromMy Digital Farmer Podcast

ratings:
Length:
22 minutes
Released:
Jun 19, 2019
Format:
Podcast episode

Description

Do you know TOO much about your product? Are you making assumptions about what they already know (or want to know?). In this episode, we talk about how you might be falling victim to the Curse of Knowledge and what you can do about it.
Released:
Jun 19, 2019
Format:
Podcast episode

Titles in the series (100)

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.