How do you make your farm products highly desirable?  To answer this question, this week I share another saga in my continuing quest to find a massage therapist.  I share how my prospective LMT played "hard to get" when I tried to book her; and what that did inside my brain to make me want it even more.  We'll explore the value of things like "sold out" signs, wait lists, and low inventory. How can you use the principle of scarcity to ratchet up the perceived value of your goods and services? This is an episode that will make you rethink how subjective the word "value" really is.... This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline This podcast was also sponsored by: The Thriving Farmer Podcast.  In this top-rated farm podcast, you'll learn the latest tricks and strategies of successful farmers, strategize with in-depth interviews with leaders in the industry, and connect with stories of farmers just like you. In our interviews, we focus on building farms that last, on setting up systems, knowing your customers, building your team, and creating a work/family/life balance. With over 15 years of farming background, your host Michael Kilpatrick has the experience and authority to bring you practical advice, ask the hard questions, tease out the gold nuggets, and help share what it’s really like to build a profitable, sustainable farm. Subscribe wherever you listen to your podcasts or visit: https://www.thrivingfarmerpodcast.com/   Some of the resources mentioned in this episode: Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Take My 5-Day FREE CSA Startup Challenge - Looking to start your first veggie CSA, but not sure how to get started? Subscribe to my 5 day challenge. Each day, I'll walk you through one of the 5 key steps to getting your CSA framework in place. You'll do the homework assignment each day, and by the end, you'll have your basic roadmap! Sign up for my CSA Academy -- and get access to my CSA's member resource library to use for your own CSA (as long as you're a paying member). Videos, veggie guides, recipes, onboarding tips, and more. Use coupon code TRIAL to get your first month for $1. Find my Facebook group for farmers! Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer