I love interviewing other farms to see how they're finding new customers and cultivating them into super-fans. This week, I interview Katie Farrar from Farrar Family Farms. Katie shares some of her marketing mojo that's moving major product in her business -- including (my favorite) email marketing as well as some creative use of "category names" in her online store that help funnel her clients to the right products. I hope you get some fun tips from Katie that you can apply to your marketing strategy! This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1 Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.