Do you ever wonder about the value of an email and the transaction that occurs when a potential audience or customer willingly exchanges it with you? Join us in this episode to explore the concept of 'ethical bribes' and the power of webinars in building your email list. Igor delves into the webinar funnel, a convenient way to harness your public speaking skills online, and how it distinguishes between prospect and buyer emails. Tune in and unlock the potential of building and growing your email list for marketing success.