There's a common military misconception that states military personnel are robots. Supposedly, these people blindly march into battle just because they're given the order to. But that's not true. In fact, getting a bunch of people to risk their lives (and the future of their families) to protect their county's ideals goes far beyond a stable paycheck and a bullet proof vest. You can't force a soldier to put their life on the line as much as you can't force your prospects to buy from you. But both can be lead into action through 5 core bullet proof leadership principles I expose in this episode.