I just returned from 2 back-to-back marketing seminars. Traffic Seminar in London where one of UK's top marketers Shaqir Hussin presented his best and most up to date Facebook Ads strategies. And Russell Brunson's Funnel Hacking Live 2017 where Russell revealed (amongst other cool things) his FB ads campaigns. At those seminars, both Shaq and Russell, opened up their company's books and allowed us to glimpse into their lead acquisition costs. And you know what their average Facebook lead cost is? Either just below or way above $10.00 per lead. How quickly will you go broke paying that kind of money for one potential customer who may not even open your emails in 2 weeks? If you're a beginner with a limited budget - you'll be broke in no time. In fact, solo ads and Instagram ads are the same (although for different reasons).