From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Russell Brunson has built a following of over a million entrepreneurs and become a New York Times bestselling author through selling hundreds of thousands of copies of his books over the past 19 years. He popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace. Top 3 Value Bombs 1. In entrepreneurship, everybody has been called to serve a group of people; instead of creating a product and forcing your audience to buy it, start by identifying your target market and recognize how you can truly serve them. 2. Advertising is expensive; as an entrepreneur, you can either raise a lot of money so you can start to acquire customers, or go with a smarter and cheaper way – build a funnel. 3. Whoever can spend the most money to acquire a customer wins. Ready to BUILD A FUNNEL? The Common Path to Uncommon Success is available NOW! Visit UncommonSuccessBook.com to order your copy today! Sponsors HubSpot Meet HubSpot’s new AI-powered Campaign Assistant, a totally free-to-use AI tool tailor-made for the marketers and business builders who spend hours each day on content creation! Head to HubSpot.com/campaign-assistant to test-drive Campaign Assistant for free Thought-Leader. Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions