Client reached out asking to help him sell his info product. It's an ebook that exposes lying guru bastards and their unruly ways. He's written a long form sales letter with all the bells and whistles to sell it. The price point? A whopping $2! Maaaan.... that's a hard sell. You can't make a living exposing scams. Why? Because you're not selling anything new OR valuable for that matter. Tune in for today's episode to find out what to focus your marketing on in order to get people moving, clicking and buying!